Here are the most important intentions accompanying the entry of keywords:

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Keyword Intent
To provide users with satisfactory search results, it is not enough to know what queries they are sending to the search engine. You also need to understand the intention behind them. Choosing the right phrases for positioning pages has a big impact on the effects of an SEO campaign.

We will discuss this using the example of online stores. Users who enter a specific product name into the search engine should immediately reach its card - thanks to which they will be able to buy it quickly. People who enter phrases such as "women's shoes" or "Asus monitors" should reach the subpage of the category of such goods. In turn, users looking for advice on products (their use, choice) should reach pages containing blog articles or video guides.

Here are the most important intentions accompanying the entry of keywords:

Informational
Users who type in these types of phrases want to get uk telegram data specific information. Such queries often start with words like: "how", "why", "in what way", etc.

Examples of such phrases are:

How to set up an online store,
Pizza dough recipe,
What a gift for Mother's Day.
Transactional
They are entered by users interested in buying a specific model of product or service.

Examples of such queries:

nike revolution 37 women's shoes black,
buy a pkp ticket,
zalando gift cards.