Retailers need technology that doesn’t just power transactions but transforms the entire shopping experience from discovery to checkout. That’s what this GenAI-powered POS is built to do.Businesses, Mangtani explained, must respect today’s fluid consumer journeys, which intertwine physical and digital touchpoints. For instance, a consumer might discover a product through a TikTok video, purchase it online, and exchange it in-store.
Unified commerce is not just a buzzword. It’s table stakes. The consumer spain mobile database journey today is so intertwined that attributing success to one channel is nearly impossible, he added, stressing the importance of GenAI powered and cloud-based POS systems to help with online and offline shopping.Still, for retailers, the challenge lies not only in adopting today’s cutting-edge technologies, like GenAI, but also in integrating them in ways that respect and enhance the customer journey.
Unified Commerce Backed by GenAIIf unified commerce is the backbone of modern retail, GenAI is its future. Salesforce’s own recent announcements at NRF — including Agentforce for Retail and Retail Cloud with Modern POS — underscore the company’s commitment to leveraging AI to reimagine the shopping experience.GenAI offers a unique advantage in this unified commerce narrative. Salesforce’s new POS system doesn’t just handle transactions — it acts as a fully integrated, intelligent agent capable of personalizing every touchpoint.
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