High CTR and low conversion in Google Ads

[nusaiba131]

Many experts consider a range of 2-3% for online advertising as a good indicator. However, remember that searches for your brand's brand phrases may be characterized by a CTR exceeding 50% - often reaching 80-100%. Another issue is the analysis of this parameter for long-tail phrases. In the case of such precise queries, it may reach about 15-20%.

A common problem among people running Google Ads campaigns is a high click-through rate with a relatively low conversion. This ratio of the aforementioned parameters generates high costs – the campaign itself is ineffective and only generates traffic to the site. If you are also struggling with a similar problem, then know that it may result israel telegram data from several reasons.

No use of negative phrases or keyword matches in the Google search network.
Incorrect matching of the ad to the phrases and its content to the content of the landing page.
Non-intuitive conversion path and low attractiveness of the offer.
As you can see, the Click-Through Rate parameter cannot be the only determinant of the effectiveness of advertising activities. Only combining it with other analytical aspects will allow you to identify possible errors, make changes and optimize the Google campaign with the aim of increasing valuable traffic to your website.