Always redirect to nearby content

[sharminakter]

When you redirect one page to another, you need to make sure that the content of the new page is very close to that of the old one. Otherwise, it is likely to be treated as a soft 404 error.

If a user clicks on a link to visit a page that sells red dresses, they want to be able to browse those products. They won't want or expect to be redirected to a page that sells jeans. If the store is out of red dresses, it would be a good idea to redirect the customer to a more general dress category, for example.

Avoid redirect chains and loops
Redirect chains and loops are two common issues with redirects. In fact, this study on internal linking errors found that 8.58% of sites had these issues.

redirect-chain
A redirect chain is simply a chain in which there are multiple thailand telegram data redirects between the original URL and the final URL. It often occurs as a result of site migrations.

Let's say your "about us" page was previously located at /about-company/ (A) and then moved to /about-us/ (B). With the launch of the new site, you changed the URL to /about/ (C).

If A redirects to B, then B redirects to C, and you have created a redirect chain.

These chains are useless and should be avoided . If you have them, update them (in this example, redirect directly from A to C, even if you also need to redirect from B to C.