This allows you to identify non-obvious UX shortcomings

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Cognitive journey
That is, the simulation of user behavior on a website or in an application. It can be carried out by experts or users who perform specific tasks step by step and comment on their experiences, expectations and difficulties.

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Competition analysis
There are many websites or stores that are trying to attract a greece telegram data similar group of customers to you. These users are probably used to certain standards that are prevalent in your industry. Therefore, it is worth checking whether you meet them.

Competition analysis allows you to identify the strengths and weaknesses of a given solution, as well as find inspiration for improving UX. Of course, various comparison criteria are used - such as design, navigation, content or specific functions.

User interviews
These are simply conversations about their experiences, opinions, or feelings related to using a given service. They allow for gaining an insightful understanding of the perspective and expectations of users, as well as discovering hidden needs and experienced problems. Interviews can be conducted individually or in groups.

Heatmaps and Session Recordings
Heat maps allow you to see the most viewed and clicked elements on your site. They graphically show what aspects users pay the most attention to and what they skip. Session recordings, on the other hand, allow you to recreate their path and interactions with the site.

Such UX research is conducted using tools such as Hotjar or Crazy Egg.

Tree Testing
These tests verify that the structure of information on a website or application is logical and understandable to users. They most often involve asking users to find specific information or functions in a hierarchical tree of main categories and subcategories.