– prepare a short summary of your previous marketing activities. What campaigns were conducted, what were their results, which activities brought results and which did not? Such an analysis will allow the agency to thoroughly understand your previous experiences, and at the same time – it will allow them not to repeat the mistakes of others, which will allow you to save time and money and avoid disappointment.
Market and competition analysis – analyze the market in which your company operates and the activity of your competitors. What are the current trends and what advertising campaigns are other players conducting? This knowledge is essential to creating a marketing strategy tailored to the current situation and trends.
The time you spend preparing for the interview will definitely pay off. Thanks to this, during the first interview, the agency's specialists will be able to better understand the needs of your company, which in the france telegram data near future will translate into the creation of an effective strategy.
In the next part of the article, we will discuss in detail the individual issues that should arise during the first meeting with an advertising agency.
Analyzing previous marketing activities
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