Determine the axis of positioning

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Positioning
In the "positioning" stage, we consider the position that will give our company an advantage in the target market, taking into account comparisons with competitors in the targeting stage.



The positioning steps are:

Create a positioning map
Determine your position
We check the market size and whether there are any austria telegram data competitors, find out where your company should be , and develop a strategy to differentiate your products and services and provide greater value to your target customers.



One effective way to visualize your position is to create a table called a positioning map .



A positioning map creates four quadrants on two axes, vertical and horizontal, and by placing your company's products and your competitors' products on the positioning map, you can visually grasp not only the market, but also your company's strategy and what areas you should compete in .



Discover your company's hidden advantages.

5. Decide on a marketing strategy
Once the target and your company's positioning have been clarified through STP analysis, the elements considered up to this point can be translated into a concrete marketing strategy and decisions made on how to approach customers, including product development and advertising methods.



Also, judge from the perspective of whether or not you can achieve the objectives you set at the beginning, and depending on the results, consider changing or improving your existing products or services.



If you want to develop more effective marketing strategies, you can also use analysis methods that combine SWOT analysis and 4P analysis.

Since each indicator in STP analysis is linked to the others, the results will not change significantly even if you change the order in which you perform the analysis. Feel free to proceed with the analysis starting with the process that is easiest for you.

What is STP analysis? How to do it and what is the purpose?

In this article, we have introduced the following : What is STP analysis? How to do it and what is the purpose?



STP analysis is a necessary framework in the marketing strategy formulation process that is essential for the growth of a business or service .



Segmentation allows you to grasp the overall picture of the market, targeting determines which market to target within that, and positioning determines your position in relation to your competitors, so it is an analytical method that you should keep in mind when entering a new market or developing a product.