Nonprofits measure marketing success primarily through engagement metrics

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Additionally, nonprofits that qualify can take advantage of MonsterInsights ’ nonprofit pricing . You can get an annual subscription to MonsterInsights Plus for $69.65 per year (the regular price is $99.60 per year).

For a detailed look at how MonsterInsights can boost your nonprofit marketing efforts, check out our MonsterInsights review .

More information on digital marketing channels for nonprofits
82% of nonprofits find email to be one of the most effective digital taiyuan mobile number database channels for reaching their supporters.
71% of nonprofits consider Facebook and Instagram to be the most effective digital marketing channels.
33% of nonprofits consider peer-to-peer fundraising to be one of their most effective digital channels.
The average cost per click for digital ads varies: $2.99 ​​for social, $3.68 for video, and $3.72 for search ads.
Investments in digital advertising are on the rise, with overall nonprofit ad spending increasing 12%.
Paid social media ads saw a dramatic 102% increase in investment from nonprofits.
Email marketing and promotion campaigns generate 28% of all online revenue for nonprofit organizations.
Donor Behavior and Donation Statistics
Understanding donor behavior is important to developing an effective marketing strategy for nonprofits. Let’s look at some key statistics that can influence your approach to fundraising.