Compare yourself to the competition

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Upstream — you can see where users are coming from before they land on your competitor’s site, which can be a great source of opportunities. You may find other sites where you can position yourself with content, advertising, or partnerships.

Downstream — where the audience goes after visiting the site. Do they go back to Google? Maybe they need more information, or the page doesn’t meet the intent of the query. Do they go to Facebook — are they looking for confirmation on that social network? Then ask yourself if you should invest in your social strategy.

Brand Monitoring
What customers have to say is a valuable source of information because it can tell you exactly how a product or service isn't meeting their needs.

The Brand Monitoring tool gives you direct access to what an audience is saying, and it can help you leverage mentions of a competitor online:

brand monitoring
Results can be filtered by negative or positive sentiment to india telegram data quickly find complaints, or products that meet expectations well:

tracking mentions
Tracking your competitor's mentions helps you understand market sentiment, see where products can be improved, and even come up with ideas for new products to develop.

Products on the market
Knowing what other products are in direct and indirect competition with yours offers two main benefits:

R&D — Tracking the features and characteristics of products on the market will help you inform your research and development efforts, as well as identify gaps in current product offerings.