Social Media Strategy Template for Small Business

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Identifying your competitors will give you great insight into what type of content your audience responds to.

2. Follow where
Identify the social platforms your competitors are using. Determine if there are any gaps that you will need to fill by creating an account.

Are there platforms that your customers use to interact with other brands they follow? Try to stay on top of new platforms as soon as they start trending. You won’t always need to create a presence on them, but it’s important to know where your communities are.

3. Find out what
Now that you know who your competitors are and where they are present, you can track their engagement.

Use tools that track and analyze your competitors' activity for you, such as Social Media Tracker . It allows you to track your competitors' content on Facebook, LinkedIn, Twitter, Pinterest, Instagram, and YouTube.

Certain types of content like contests and tutorials help denmark telegram data users in this first step of product discovery. For maximum authenticity, brands should use influencers on social networks to publish these types of posts, with products or promotional codes offered in exchange.

Additionally, new social commerce features, like tags and stickers on Instagram and pins and catalogs on Pinterest, drive product discovery and allow your brand to showcase its products by providing all the necessary information.

After discovering the product, how do you convince a potential customer to buy? They will search for more information, compare prices, and look for reviews before making their final decision.

According to Trustpilot , 9 out of 10 consumers read reviews before purchasing .