Download Pay attention to where they are the funnel Video content is not just about raising awareness — it can drive direct conversions as well. Here's an eample from Salesforce. Here's the thing — the video isn't actually isn't about Salesforce — it's about banking company Barclays, one of their customers.
The video is aimed at prospective clients that are mid-funnel — they've heard switzerland cell phone number list about Salesforce and have an idea of what it does but aren't quite convinced. The video has more than 40K views — which is pretty good for a marketing video that doesn't even include cute cats.
Why it works: The video focuses on one of Salesforce clients, not Salesforce itself. Instead of talking about specific Salesforce features, it focuses on specific ways Salesforce helped Barclays grow. . Use video to boost your written content One of the simplest ways to start your video marketing strategy is to repurpose eisting content by turning it into an awesome slideshow or live-action .
It feels more natural and less like marketing
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