10 Proven Content Formats for B2B Brands

[sharminakter]

What are the questions your actual and potential customers want answered that you could use data for?
What are some hot topics in your industry that you could share new information and original ideas about?
On the Backlinko website, Brian Dean's analysis of search engine ranking factors is a great example of original research.

Backlinko study
This study is an in-depth and original analysis of ranking factors and to date has obtained links from 4300 referring domains.

study ranking factors
It’s clear that this type of research is getting traction. You can publish the results of these studies as blog posts, standalone resources, or even white papers. It’s a great way to bring together multiple content formats.

White papers / ebooks
White papers and ebooks are still incredibly popular among B2B marketers.

And it's encouraging to know that " 79% of B2B buyers cite white australia telegram data papers as the material they are most likely to share with colleagues."

It’s important that you integrate different content formats into your overall strategy that work together to deliver results. One of the most challenging tasks for a B2B marketer is getting buy-in from an entire team, not just one person.

HubSpot is a B2B brand that has truly mastered the art of using white papers to fill your funnel. Their social media guide for beginners is the perfect way to engage a business looking to get started on social media for the first time (it provides tons of actionable ideas).

hubspot social networks ebook
Videos
The popularity of video content is booming, partly because the barrier to entry has become very low.