Define an effective communication strategy
Develop a website that perfectly matches your brand identity
Develop a coherent editorial strategy and therefore write your site pages, your product sheets, your blog articles or your newsletters.
What is brand branding?
Come on, another English word that no one understands!
Branding comes from brand in English which designates the vietnam whatsapp brand. Branding is all the marketing actions that you can put in place to make your brand exist in the eyes of consumers.
I found an explanation in English that defines rather well what branding is based on a rather telling example.
The explanation starts with a question: "what is the difference between a horse and a unicorn?" No, it's not a joke, don't bother lookin
If we stick to the physical aspect alone, we would say that the difference lies in the horn present on the forehead of the unicorn, which the horse does not have.
However, you will agree that the unicorn enjoys a mystical and magical reputation that the average horse does not have. Even Jolly Jumper is not as famous as the unicorn.
If I say unicorn to you, you probably think of a rainbow, magic, flying horses and other equally magical legends.
The reason is simple: the unicorn has better branding than the horse (sorry Jolly Jumper). Nobody has tried to make it a branded object (although) but the collective imagination has taken care of it. And that is some damn good branding!
When you start a business, you don't want to be just another horse. You want to be a unicorn with all the magic that entails.
That’s what branding is all about : getting consumers to choose you and remember you. It’s the foundation of your brand identity.
How to define your brand branding?
So don't try to outrun your shadow and start at the beginning.
All the steps that I am going to detail for you constitute your brand branding . None of them are useless and it is better not to play Speedy Gonzales if you want to create a strong brand that everyone remembers and especially that each person chooses for sometimes inexplicable reasons.
Are you more of a team Coke or a team Pepsi? Team Quick or a team Mcdo? Team Apple or a team Samsung? Generally, each person interviewed has a strong preference for one brand or the other and while some will suggest a story of taste (especially for Coke and Pepsi), it is rather a question of a greater recognition in the personality of one brand compared to another. With Coke, we open happiness, with Pepsi, we are cool (in short).
