Digital marketing metrics

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Return on Investment (ROI)
It allows you to measure the economic profitability of different promotional initiatives. ROI quantifies how much money is recovered compared to the initial investment made in a particular advertising campaign or project.

This is calculated by subtracting the total costs involved from the afghanistan mobile numbers list amount generated in sales or other income directly attributable to the promotional action. In addition, the result obtained is divided by the investment and expressed as a percentage.

Therefore, a 50% ROI would mean that for every $1 invested, an additional $0.50 cent was recovered. Similarly, by frequently analyzing this indicator for different strategies, you can compare which ones yield higher profit margins in relation to their cost.

This allows budgets to be better targeted , focusing on actions that generate the highest returns and maximize the final profitability of the business. In this way, continuous monitoring of ROI provides valuable information for decision-making.

In addition to these digital marketing metrics, you should evaluate your site’s loading speed and web design because slow loading times really affect everything from SEO to UX.

At Lemon Digital , we are technical experts with a creative passion. If you are having trouble defining your corporate identity, attracting clients, positioning your site and managing your campaigns, but you don't even know where to start, we will gladly guide you on the path to success. Contact us!