How to Survive Google Chrome's Third-Party Cookie Blocking

[chandonar0]

With the increasing use of the Internet, users have begun to worry about their privacy. A very noticeable case of interference for people has been that of personalized ads thanks to programmatic advertising . This has been possible due to the use of cookies, which are trackers that store user information.

However, this won't be the case for much longer. Within two years, Google Chrome's cookies will disappear . The internet giant has announced that it will block third-party cookies on its services, so that services or providers external to websites will no longer be able to collect user data.

Differences between first-party and third-party cookies
Cookies are a tool designed to track users' browsing on the Internet and collect japan mobile numbers list data about them. These trackers are useful for improving users' browsing experience, but also for personalizing advertisements . This is why two types of cookies are distinguished: first-party cookies and third-party cookies.



Own cookies
First-party cookies are cookies generated by the website you visit . An example of this type of cookies are login cookies, which allow you to log in and out of an account without having to enter your data every time. These cookies also include personalization cookies, the function of which is to remember how the user has interacted with the different sections of the page in question.



Third party cookies
Third-party cookies are intended to collect information for advertising purposes rather than improve the user experience . They are not generated by the website being visited, but by external providers who want to obtain statistical data, user preferences, among other things.