A memorable example of storydoing

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This strategy can generate content that fulfills two purposes: generating data about the audience and encouraging participation. With a good storydoing strategy , you can implement transcendent actions that leave a favorable and long-lasting memory in the public.

We have already mentioned that some campaigns can become meaningful stories for the audience, and Red Bull has demonstrated this with Red Bull Stratos. This brand, already known for organizing extreme sports events with the intention of giving its consumers a real adrenaline experience, literally took the excitement to space in 2012.

The extreme event took a skydiver into the stratosphere for a descent that managed to break the sound barrier, along with other records, and ended up being one of the brand's most successful campaigns. With this dubai mobile numbers list initiative, the brand achieved quite impressive positioning in digital media:

Around 8 million viewers connected to the YouTube stream.
The brand channel added more than 150,000 new subscribers within a week of the event.
Red Bull has scheduled the event to be broadcast on 130 digital media outlets and another 40 television channels.
The brand gained more than 2 million new followers on Facebook in one month.
During the broadcast, more than 80 new followers were added per second and more than 1,300 tweets were posted every 10 seconds.
What is storydoing?Along with its reach, Red Bull gained credibility with its support for scientific development, developing information that would later be used for space travel. This has made this campaign one of the most memorable among its followers.

We hope this information clarifies everything you can achieve with storydoing and that you consider using it as part of your advertising campaigns.