What type of content do you consume or produce on social media?

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For the strategy to be efficient, you must know who you are targeting, what elements define them, who makes up the strategy and what their habits are. What should you take into account?

Where is it located?
Profession and occupation?
Interests or tastes?
What do you use social media for?

What are your connecting devices?
What are their needs regarding your products or services?
Voice and personality in social media strategy
Social media is a channel for social interaction and brands are expected to join this experience with a personality that defines its essence and makes it stand out. It is true that the ultimate goal of using denmark mobile numbers list social media is to promote and sell products, but the most successful companies do so by communicating and showing a clear personality and maintaining a special tone that helps them interact with their followers.

Before you start posting, think about what kind of company image you would like to convey and how to translate it into words. Language can evoke a brand perception. For example, you can be formal or informal, glamorous, luxurious, jovial, extroverted, etc.

Before you start executing a strategy, make sure you have chosen the right values ​​or qualities to show your company's personality and work on the right voice to communicate with your community.

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Now it's time to plan what topics you'll cover in your social media strategy posts. These should address all the information concerning your company and products in an informative, useful, creative, and impactful way.

In a social media strategy, the conversion topics that a company can talk about are previously established according to its objectives and market, also taking into account the needs of the target.