Valuable content: 5 keys to connecting with your audience

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Creating valuable content for your audience is not just another option to grow your business. It is a key strategy to implement if you really want to compete and survive in today's market. Its importance is such that 84% of companies have a content marketing strategy , according to data from Semrush .



That's because this strategy has proven to be effective. It turns out that companies that generate valuable content for their audience can boost their sales, improve visibility and brand awareness, increase their credibility, attract more traffic to their website, position the company as an expert in the field, among other benefits.


Despite the benefits of content marketing , it is not enough to write a 2,000-word post or make 5 or 10 posts a month. For your strategy to work, your content must engage your audience, and to do so, you need to follow these recommendations:

1. Identify the interests of customers and leads
Who are your current or potential buyers? What are they us mobile numbers list looking for? What do they like? What need are they trying to solve? Knowing your audience is a key part of any content marketing strategy. Therefore, you must ask yourself these questions when creating content, because if it is not aligned with their interests, you will hardly be successful.



If you can identify the interests of your customers and leads, you can send messages directly to them, generating valuable content. This way, you won't waste time, effort or resources on those who aren't interested in what you're selling. The best way to define your audience is through your buyer persona.



This is a semi-fictional representation of your ideal customer that will help you get to know them and connect with them. You can create this profile based on your current customers, analyzing their demographic data, origin, consumption habits, etc.