The customer journey helps reduce costs5. The customer journey helps reduce costs

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Companies that map the customer journey can reduce costs. On the one hand, by better addressing the needs of buyers, the loss of current customers is minimized, and with it the costs of acquiring new ones. In addition, they could experience a reduction of up to 10 times in customer service costs, according to a study by the research firm Aberdeen Group .

The gain goes beyond savings. Brands that manage customer experience us mobile numbers list through customer journey analysis can have an annual growth of 21%, while those that do not do so decline by 2.2%.

6. Increase customer and employee satisfactionIncrease customer and employee satisfaction
When companies analyze the customer journey and make changes to offer the best experiences, customer satisfaction increases. In fact, positive comments on social media can increase by 25% when brands use maps, according to Aberdeen Group.

Likewise, when problems within the company are resolved and communication is improved, employee confidence also increases. This makes them feel more satisfied with their work, which contributes to them performing their tasks more effectively.


Within the customer journey, there are certain key aspects that must be analyzed to obtain the most relevant information about the customer. These will help you change, reinforce or redirect sales strategies and offer better service and experience during the process.