Guide to allocating your company's marketing budget

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Most companies agree that marketing is extremely important for business success . Therefore, it is not surprising that in 2023, the budget of companies, according to data from Gartner , makes up 9.1% of the company's profits.

However, it is not enough to decide to invest more money in marketing ireland mobile numbers list because of its effectiveness in increasing sales or brand awareness. You also need to determine how much money is enough and how to allocate the funds effectively to maximize the efforts of the marketing and sales team. To do this, you need to create a digital marketing budget .

Digital marketing budget: What is it and why is it important for your company?
Digital marketing budget: What is it and why is it important for your company?This is a document that details the money that a company intends to invest in actions related to digital marketing during a specific period of time (quarter, semester or year).

You can include several items to classify the expenses associated with these actions. These may include content creation (articles, videos, infographics, ebooks, etc.), email marketing, online advertising, specific marketing software, etc.