Gymshark founder Ben Francis

[Mitu100@]

Moxy is an experiential hotel brand with 60 stylish and playful locations across North America, Europe, and Asia Pacific. In 2015, Moxy partnered with comedian Taryn Southern to produce an original YouTube show titled “DO NOT DISTURB.” As a brand that prides itself on “breaking the rules of conventional hotel stays,” Moxy created the web series to feature cheeky interviews and hilarious—and sometimes edgy—content.

“We partnered directly with YouTube influencers and enabled these creators to do what they do best—tell original stories, engage audiences, and ultimately create entertaining content china telegram screening where the brand plays a character in the story. We chose to partner Moxy Hotels with Taryn Southern, who like our brand, is someone young at heart and not afraid of challenging the status quo, to show the world what ‘moxie’ really means.”

— Vicki Poulos, global brand director for Moxy Hotels

Gymshark
@16vjm #gymshark66 before it starts – this is a sign. Let’s do this together!! Follow me on my Instagram: 16vjm ? #viral #foryou ♬ black out days x another love DJ Lilli – DJ LILLI
Gymshark collected hours of user-generated content while encouraging its audience to live healthier with its #gymshark66 challenge. The challenge featured social media users who spoke about how they formed healthier habits for their mind, body, and soul in just 66 days. Gymshark used the challenge to help illustrate its motto, “We’re stronger when we’re together.”

“What we’ve built is a community-led, purpose-driven, direct-to-consumer model. It’s where the future of brands will go. We’ve had some massive retailers put huge orders in front of us. We could be twice the business, but we said no every time, we feel like that model is outdated.”