A brand ambassador is someone who is made into a brand ambassador

[sami]

Strategic (mis)decisions and statements by management that violate values ​​or simply appear insensitive may therefore be directed at those who can neither do anything about it nor change anything. They may also not be prepared for how to respond and deal with the attacks - not only in the interests of the brand, but also in the interests of self-protection. Employees therefore need comprehensive support.

If the employer attracts the public's displeasure, then in personal contact this mainly affects those who are recognizable as employees, even though they have not personally contributed to the situation. They do not have to already see themselves as corporate influencers or participate in a corresponding program. A brand ambassador ( you can find my definition of the term in this article ) is the person who the other person makes one because the employer is known.

What employees really need now
Right now, company management and communications departments bitcoin data are particularly called upon to protect and support those who are entrusted to them: the employees. Anyone who goes out of their way for their employer deserves special appreciation. The following points are part of this:

Clear guidelines. This means support and guidance, not nagging and control. Social media guidelines provide orientation. It must be clear who can say what and when, and who speaks for the company. Not every employee is an official company spokesperson - even if they are unexpectedly confronted by someone else and pressured to take a stand.

Functional internal communication. To ensure that employees do not panic or act rashly under stress, exchange and forward-looking communication are required within the company. The media behavior and needs of those concerned must be taken into account. Guidelines in a PDF on the Internet are of no use to anyone who does not have access to them; nor to anyone who does not immediately see the point of engaging with them.

Simple ways of providing feedback. If you want to exploit the potential of employee brand ambassadors as interfaces to the public and as ears to the community, you have to make it easy for them to feed information back into the company. Here, too, unconditional appreciation for all employees is the top priority.