Now that you know what data to collect,

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You're ready to solidify your position in the market and look for new growth opportunities. Once you have created your first report, consider whether there is any other information that could support your decision making. You can then incorporate that information into your next analysis process. Finally, review your report every three to six months to update your competitor data. Continue to look for new review patterns, price changes, and other notable updates. Keeping track of industry trends will help you stay on top of your business strategy. Market Research Reporting Guide for Small Businesses While you may not be able to read your customers' minds or predict with certainty how the next product launch will go, market research reports can help you get close.

Clear and documented market analysis helps you understand your customers' thinking, understand broader market trends, and make accurate predictions about future business decisions. In this article, you'll learn how to write and use market research reports for your small business, what a good report should include, and how to dental email database lists leverage CRM data to speed up the report creation process. Table of Contents [ Show ] What is a market research report? Market research reports document findings and analysis about your business's target audience and the broader market. They help you understand your target audience, what they value, and how broader macroeconomic trends may impact their opinions and purchasing habits.

There is no set format for the report. You can tailor your writing to the needs and preferences of your readers, so PDFs, slideshows, or spreadsheets are all suitable mediums. While reports can be as broad or specific as needed, most brands conduct market research to achieve a pre-determined goal such as assessing the viability of a new market or product. Let's say you want to know whether a potential new product is viable for mid-market B2B businesses. Customer surveys , focus groups, and additional secondary research, such as market insights, can be effective combinations.