Sharing knowledge is the focus and purpose of the video

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These videos are where your company can really shine. It can showcase expertise, share knowledge, and increase your influence. This type of video is great for building trust with your customers. Thought leadership videos can be 10 to 15 minutes long and work best in the attraction and education phases of the customer journey. The length of the videos limits the platforms you should use them on. Social media and YouTube are the most appropriate channels for distribution.

What you should consider when bosnia and herzegovina whatsapp data creating thought leadership videos:
Show your personality and be authentic, both to yourself and to the brand you represent.
Make your unique point of view clear. People don't want to see the same familiar story from different people.
Stick to a topic you are familiar with – uncertain statements are usually quickly seen through by the audience.
For authenticity reasons, don't write a script, but prepare a few talking points.
Increase your reach by considering partnering with others
Be consistent and create the videos as a continuous series.
webinars
A webinar is a seminar that is only held online (web + seminar = webinar). Personal contact is completely eliminated. Webinars should be educational and can be held in many different forms - as lectures, panel interviews or Q&A sessions. A webinar can be between 15 and 60 minutes long , or even longer. You can hold your webinars on your website, on social media or on YouTube. There are various services that can be used to structure and organize the entire process (for example the videoconferencing tool Zoom).

What you should pay attention to when conducting a webinar:
Always focus on the underlying purpose: training the participants.
Choose the right speakers with relevant topics, including external experts.
In our digital world, technical problems are easy to identify, so in addition to the moderator, there should be a technical supervisor who can fix errors directly if necessary.
Prepare thoroughly before and after the webinar .
Record the webinar so you can reuse the content as valuable content after the live session.
Keep track of attendees and send them related content after your webinar to nurture leads.