Digital Evolution: what is this InCuca service like?

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Every business needs to evolve to remain competitive in the market, and this evolution needs to encompass all areas of the company. In addition, it is necessary to evolve in all organizational aspects, such as processes, strategies, culture and, of course, technology.

The problem is that technology has been seen only as a support in organizations, especially those that were born offline and are or will undergo a digital transformation. However, as long as technology is seen only as a support, the company will not evolve as it should.

Thinking about the role that technology needs to play in organizations, InCuca created the Digital Evolution service. In short, this service seeks to help companies evolve by developing, in a sustainable and recurring way, some fundamental pillars to sustain the business in the digital world.

In this article, you will discover what nepal number dataset Evolution is and what are the essential pillars for evolving in the digital world.

What is Digital Evolution
In recent years, the number of companies seeking to undergo digital transformation has grown rapidly. These companies were mainly offline companies that sought digital as a way to survive the new era of the global economy.

Now, Covid-19 has also forced several companies to quickly migrate their operations to digital. Companies that were born digital have come out ahead and are the ones that will best face this crisis and future ones.

In digital transformation, the company needs to move from a traditional operating model to a digital operating model. In digital evolution, companies already have a minimum of digital operations, but they need to optimize these operations.

It is the constant search for innovation and optimization of results.



Your company does not need to have its entire operation digital to begin the evolution process. The methodology developed by InCuca seeks to begin this work in the areas that naturally have the greatest affinity with the use of innovative technologies and deliver the best results for the company: marketing and sales.

Furthermore, these are the areas that consume the most investment from companies, and the more optimized they are, the better. Thus, the return on investment tends to increase and the cost of customer acquisition tends to decrease. This last characteristic is essential in these times.

This does not mean that digital evolution is limited to these areas. Over time, all areas, as well as their processes and methodologies, must be digitalized to improve operations, increase employee productivity and ensure that the company delivers positive results as a whole.

Pillars of Digital Evolution
InCuca's experience with the digital evolution of dozens of clients has made us realize that there are some pillars to be worked on. See below a pyramid scheme of the pillars of digital evolution.



Follow the digital evolution process in each of these pillars.

Maintenance
The maintenance of company technologies is usually only remembered when they present problems. However, contrary to what one might imagine, all technologies need to undergo constant adjustments and updates.

In technology maintenance processes, InCuca prioritizes:

Backups: protect your data so you don't have problems with losing important information about your business.
Information security: to prevent invasions and theft of information from your customers, especially in e-commerce, which carry out financial transactions.
Error checking: to avoid compromising customer experience and marketing strategies.
Frequent technology updates: so that the company's solutions keep up with technological updates and do not fall behind.
General monitoring: to check for any issues that may negatively impact the organization's technologies.
Maintenance is at the base of the pyramid because it is what sustains the success of the other pillars. Therefore, maintenance is a recurring process . After all, if the base has any problems, the rest of the pyramid can collapse.

Data
The main objective of this action is to transform the data generated by your company's web solutions - such as websites, blogs, internal systems, etc. - into information and intelligence, so that you can generate more traffic, more leads, more sales, more productivity, improving your digital performance.