Restart in communication: The comprehensive strategy and goals check

[sami]

Working with assumed goals instead of focusing very precisely on the company strategy: Unfortunately, this is still the reality in many communications departments, in marketing, and in the content marketing of many companies. But every medium, every measure - the company website, the corporate blog, a product brochure or a direct marketing campaign - can only have the desired effect within an integrated communications strategy if it is clear which goals it contributes to. Here is the twitter data comprehensive strategy and goals check.

Table of contents

Do all those involved know the common goals?
Interactions: Development never stops
Reliably learn about new posts
Strategy and goal check: How do you best organize it?
Status check: Where do we come from and where are we?
Competition check: Who are we competing against?
Goals check: Where do we want to go?
From strategic goals to communication goals
Do all those involved know the common goals?
In fact, the question of a company's goals is the first and most important one to start any strategy process. This also applies, and especially, to communications. In fact, I experience time and again that entire communications departments work with assumed, presumed goals. There has never been a precise comparison with the company management, and often the management does not come out with the strategic goals, perhaps never formulating them systematically and in a usable way.

But this is not an exclusive phenomenon of larger organizations. Solopreneurs also often tend to be more tactical in their communication, without really focusing on clear strategic goals.