Preview your sitelinks
Once your sitelinks are live on your ads, don’t forget to monitor them. It’s important to keep an eye on the performance of your sitelinks so you can make adjustments and test them to get the best results possible.
You have configured your Sitelinks extensions but they are not appearing? There are two possible reasons for this:
Incorrect configuration : Check that all necessary fields are romania telegram number database filled in your sitelinks configuration.
Relevance : Your sitelinks should be relevant to the user’s query, otherwise Google won’t show them. Make sure your sitelinks are useful and match a branded query.
To troubleshoot your sitelink issues, check out Google's Guide to Sitelink Extensions .
Cost of Google Ads Sitelinks
With the prospect of increased CTRs and more real estate in SERPs, you might think that adding the Sitelinks extension to your Google Ads would also increase your CPC or overall cost.
However, Google works on the same cost model for both its ads and ad extensions.
Research campaigns
Sitelink extensions are free to add to your search campaigns. You only pay when someone clicks on a sitelink related to your ad, just like you would if someone clicked on the ad itself. In short, the cost of a sitelink is zero.
However, because sitelinks increase the probability of a click (CTR), you can spend more than you would without a sitelink because you will receive more clicks.
Why aren't my Google ads showing sitelinks?
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