Choosing an SSL certificate depends on your security needs, the type of website you have, and the level of trust you want to convey to your visitors. There are three main types of SSL certificates:
Domain Validation (DV) SSL – the simplest and quickest to obtain, recommended for blogs and institutional websites
Organization Validation (OV) SSL – is more complete, as it also verifies the legitimacy of the company, being more appropriate for corporate websites
Extended albania email list Validation (EV) SSL – the most rigorous and used on websites that process financial transactions, such as e-commerce and banks, displaying the green security bar in the browser.
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Impact of a “non-secure” website on SEO and user experience
Having a website marked as “not secure site” directly affects visitors’ behavior, perception of reliability and, most importantly, the website’s performance in search engines.
Many people associate HTTPS only with security, but it also brings other benefits, such as SEO and performance, including:
Reduction in organic traffic
Google prioritizes user security and, since 2018, has given ranking preference to websites that use the HTTPS protocol.
“Unsafe” sites are seen as a risk to users, which makes Google prioritize competitors that offer safer browsing .
Loss of credibility and trust of visitors
Online security is a priority for users, especially on e-commerce sites or those that ask for personal information, which is why sites without an SSL certificate have a higher rejection rate, in addition to causing damage to the brand's reputation, conveying an image of negligence or even fraud.
Increased risk of malware and phishing attacks
Sites without HTTPS are more vulnerable to “man-in-the-middle” attacks (communication interception) and can be used by hackers to steal visitor data.
In addition to being vulnerable to the spread of malware, hackers can inject malicious code into unsecured websites and infect visitors' devices.
Legal compliance penalties (LGPD and other data protection laws)
The General Data Protection Law (LGPD) in Brazil requires companies to ensure the security of personal data collected from their users. A website without a security certificate can be considered a data protection failure, subjecting the company to penalties and fines.
Conclusion: Why my website appears as “not secure site”
Having a website listed as “not secure” has a direct impact on SEO , user experience, conversions, and data security. To avoid traffic drops, customer loss, and legal issues, it is essential to adopt the HTTPS protocol and keep your SSL certificate up to date .
By ensuring website security, you improve your Google rankings, increase visitor trust, and protect your brand reputation.
Do you need a professional, secure and optimized website ?
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