King of self-promotion – how long will it last?

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Now it is a sad fact: we will no longer be able to marvel at the skills of one of the greatest athletes of all time in a professional competition. Roger Federer played his last match as a tennis professional last Friday - and is now starting his "career after career" adventure. But what does that mean for the "Roger Federer" brand and how will his retirement affect his brand value?

Admittedly, Roger Federer managed to position himself optimally for his post-career career early on. He is optimally positioned thanks to various company investments and numerous vietnam rcs data long-term sponsorship deals . Sunrise, Credit Suisse, Rolex, Barilla, Lindt, Moët & Chandon, Jura, Mercedes, Moët & Chandon, Wilson, Netjets, Rimowa, Switzerland Tourism, Uniqlo... the list of his sponsors is almost endless. The "Roger Federer" brand is one of the most valuable testimonial brands. Federer occupies an exciting niche in the premium sector, is the "darling" of the celebrity world and that is definitely attractive to wealthy target groups.

The problem and the fascination with Federer is that he has an incredible number of sponsors. You almost get the feeling that there are too many supporters. It is difficult to associate Federer with individual companies. In a way, that dilutes a testimonial. It is not so attractive for the individual advertising partner if almost everything is advertised by the same person. Nevertheless, it is fascinating to see - and this is an indicator of the incredible strength of the Federer brand - that he has managed to unite so many brands under himself.