Generalist and/or niche marketplaces?

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Visibility, the first challenge
While the growth of marketplaces opens up new business opportunities, it also creates new challenges. Increased competition makes it harder to gain visibility for your products. It’s not enough to simply list your products and expect results: from the details of your description to the appropriate use of advertising, there’s a lot you can do to gain visibility on the platforms and boost your results.

Here are some points that every seller should be aware of:


The first major strategic decision for a seller is where to be present. Each marketplace caters to a specific audience profile, and there is also a distinction between generalist platforms (which operate in multiple categories) and niche platforms (which specialize in a specific category, product or user profile). Defining where to be present depends on your market positioning, your service capacity and the economic and financial viability of each operation.

Questions a seller should ask to determine where to be present include:

* Does this marketplace fit my target audience?

* Can I be relevant to consumers on this platform?

* Does my price, quality and service level positioning make sense in this marketplace ?

* Can I meet the expected flow of new orders from this platform or will the increased volume affect customer service?

It is important to note that it is possible to be present in several marketplaces , generalist or niche, at the same time. For many sellers , this is an opportunity to test, at a low cost, the fit with several platforms before committing to larger investments.


2) Adapt your offer to the public
Especially in the case of niche marketplaces , an interesting algeria phone number data path is to offer a more limited mix of products, but one that is highly relevant to that market segment. It is a trade off of breadth for depth: in some cases, offering the best product or the best level of service makes the seller rise in the search algorithms and gain organic prominence on the platform.


3) Take care of registration and SEO
In marketplaces , it is very important to invest in good descriptions and the correct use of keywords, relevant photos, videos and complementary content (such as tips on how to use the products). Consistent work in these areas leads to better indexing of the seller 's pages on the platform and increases the chance that the consumer will find your page when they search.

Just like on your own website, having quality photos that inspire customers and help explain how to use the products is an important factor in conversion. Being present on the marketplace works as an additional guarantee for the customer, but anything the seller can do to make it easier for customers to make a purchase decision helps.