Have you heard of WhatsApp Business? Every day, the business-oriented version of WhatsApp is attracting more companies and service providers due to its many features and possibilities. In particular, the one for interacting with customers. Today, it is possible to establish a direct connection to WhatsApp Business from your website or even from ads on Facebook and Instagram. Fast, practical and personal communication. Let's talk a little about WhatsApp Business and how it can help you expand your business.
Even before the launch of WhatsApp Business, a survey showed that four out of five companies were already using the most popular version of the hong kong email list communication tool to interact with customers. In the first year of the launch of the new version of the platform, five million companies joined it. And it's no wonder. After all, the available resources are diverse and extremely useful. Let's take a look at some of them.
A new marketing possibility with WhatsApp Business
Have you ever thought that advertising offers and promotions on a communication platform that is accessible to practically everyone and that, according to research carried out by IBOPE Inteligência, WhatsApp was already the most used social network by Brazilians in 2017, being accessed by 91% of the population, is a new form of low-cost marketing?
On WhatsApp Business, companies are discovering this. Simply put, your communication arrives through one of the most popular communication tools of the moment.
The most important thing about this is that it doesn't require a large investment of money. Not to mention that sharing messages via the platform is frequent and, with WhatsApp Business, this can happen organically, especially when it comes to content that sparks great interest. But one rule is basic: don't overdo the amount of messages. Everything should be in moderation.
A virtual business card
It is worth remembering that WhatsApp Business was developed to meet the needs of a business profile. Since it is exclusively for companies, it first gives you the possibility to register a mobile or landline number. Right away, it will work as your business card. This is very practical for customers to find useful information about your company. This information includes your address, telephone number and opening hours, for example.
A fast and direct path of communication
WhatsApp Business is a quick and direct way for your company to communicate with its potential customers and partners. For example, the tool allows anyone who visits your website or Facebook page to contact you with a simple click that takes them directly to the communication tool.
Unlike traditional chats, WhatsApp Business allows your potential customer or partner to have a more personal experience, with direct contact with your company. At the same time, you can use this direct contact to instantly inform them of news about your business, such as promotions, sales and proposals for new investments. In addition, you can configure your account to respond promptly to questions, thus speeding up service. These messages can also be personalized, whether as a greeting or even if you are going to be away for a while, thus avoiding the bad impression of not hearing back.
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