The story of Eatkarus combines a simple product (wild berries) with a fictional story. The story is captivating from the beginning and you want to know what happens next.
Fact-based information
In contrast, fact-based information is simply boring. Of course, this information can be presented in an interesting and appealing way and it remains absolutely relevant for a final purchase decision (e.g. the price). However, stories are simply remembered better and for longer. You will still remember Eatkarus next week, but you probably didn't even notice that the berries come from Spain.
Really good storytelling bahamas telegram screening focuses on the story itself. That's why the storytelling method is often classified under the umbrella of content marketing . Another good example is this video from the optician Fielmann, which focuses on the story of a little boy:
We embed our videos via the YouTube platform. By playing this video, you agree to data transfer to YouTube in the USA. You can find details in our privacy policy .
Your own corporate identity as the basis for a good story
Before you start looking for a suitable story, you should first look at your own company. Ultimately, using the storytelling method only makes sense if it is authentic and fits the company's identity - the keyword is corporate identity.
It is the starting point for storytelling planning, as the end goal is to tell a story that fits the company. Building on the company identity, you can then use the following points as a guide.
- Board index
- All times are UTC
- Delete cookies
- Contact us