product samples for journalists

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Journalists need professional images
You're probably familiar with this from your own blog posts or other texts: the article is finished, now you just need a few suitable images - and that's anything but easy. Journalists feel the same way. If you take this tedious task off journalists' hands and provide high-quality images, then your chances of them being used are good. Ask them to name the source of the image and provide a suitable caption that makes a connection to your company. Explanatory graphics or diagrams that visualize certain content are particularly welcome. At http://www.die-infografik.de/, for example, you can upload graphics that can then be used by the media with reference to the author. This is interesting for small companies just because of the backlink. In general, you should make sure that the images are not (too) promotional.


Solid facts are often more convincing than any argument in the world! If, for example, you offer high-quality stationery, you can describe how good the paper feels as much as you like. It is austria telegram screening much more convincing if you send the journalist a product sample directly. Of course, this does not work for all products and it is even more difficult if you offer a service. But there are options here too: Do ​​you run a massage practice? Then offer the journalist the opportunity to try out the latest massage variant from the Far East for themselves and then write a report about it. Software providers can offer journalists test access - of course including a telephone introduction.
The general rule for product samples is that you should only send them without asking if they are small products with little value. For larger and more expensive products, such as clothing or electronics, you should always ask in advance whether a product sample is desired. Also agree in advance whether the journalist will send the product back afterwards (at your expense or their own expense) or whether they can, for example, give it away to their readers or keep it for use within the editorial department.