How to Improve Facebook Ad Performance With Optimized Creative

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Are you serving the right creative with your Facebook ads? Wondering how to align your ad creative with what’s working right now?

In this article, you’ll learn how to optimize your Facebook ads creative for current trends.

How to Improve Facebook Ad Performance With Optimized Creative by Social Media Examiner
Why Facebook Ad Creatives Matter for Marketers
It's easy to assume that creatives are just part of what drives Facebook qatar mobile numbers list advertising results. After all, in most cases, a successful campaign needs elements like:

Effective targeting that gets your ads in front of the right audience
A compelling offer that your ideal customer actually wants to buy
Clear messaging that resonates with your target market
Eye-catching creatives that stand out across Facebook
However, recent tests have revealed that when it comes to Facebook advertising results, creatives play a bigger role than you might have thought. In fact, a November 2022 Meta study found that when Facebook ads use creative best practices, they can achieve a 1.2X to 7.4X increase in short-term sales and a 1.2X to 2.7X increase in long-term sales. Whether you have short- or long-term goals, the right creatives can help you achieve a significantly higher return on investment (ROI).

This study builds on preexisting data from Nielsen and Google studies. The former found that a campaign's creative is responsible for driving 56% of related sales, while the latter attributed 70% of related sales to image and video assets. No matter which statistic you focus on, it's clear that images and videos can have a substantial effect on revenue.

Even if you aren't targeting sales, creatives can have a big impact on performance. Internal Meta data shows that attention-grabbing ad creatives can drive both clicks and website conversions. In fact, creatives can decrease cost per click and cost per web conversion by about 20%.

So what does that mean for marketers? As audience targeting options become more limited across Meta properties, it's more important than ever to get ad creatives right. That means knowing current best practices, monitoring updates to these standards, and mastering automated optimization tools.