How to Connect With an Audience

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Want to grow your business? Wondering how to create videos that position you as a relatable authority?

In this article, you’ll discover how to use video to connect with your target audience.

Video and Storytelling: How to Connect With an Audience by Social Media Examiner
This article was co-created by Virginia Kerr and Michael Stelzner. For more about Virginia, scroll to Other Notes From This Episode at the end of this article.
Why Video Storytelling Matters
Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to our kids, watching films, following podcasts, and sharing news with friends… It's all storytelling.

It's easier to process information when we hear it in a story, rather than a bare list of facts. Our brains are built around storytelling in many ways such as:

Communicating through stories
Feeling connected to each other’s stories
Forming memories based on stories
Feeling emotions when we hear a story
Wanting to take action when we hear a story
Storytelling is a neural shortcut that helps us make memories, connections, and peru mobile numbers list decisions faster. That has big implications for social media marketers.

Everyone has a story to tell, which means that everyone has an opportunity to connect with their viewers, build brand recall, and encourage action from potential customers.

The growth of online video means that storytelling is easier than ever to do, as short-form, easy-to-produce video takes over social networks such as Instagram.

Anyone can learn video skills quickly. Even if you feel shy now, you can become more confident on camera with just a little practice.
Social media algorithms mean that your story will find the right audience. In the days of cable TV, you had to pick a channel to show your ads and hope for the best. Modern targeting technology gives your story more chances to be heard.
Social video is cheaper to share, too. If you have a powerful story told the right way, then you can reach your target audience without even paying for ads.