A couple of hours ago I received an email in my customer inbox with a somewhat curious subject. It is already known to many that Globperu is participating in the Seorimícuaro contest. What did surprise me was that I received the exchange proposal with one of the blogs that appears first. Well, actually, what caught my attention was not that it reached us, what I found interesting was the method, that is, that well-known email that announces from the first moment: I am not spam!
There is no doubt that our world is becoming more digitalized every day, we have more and more facilities through the web, go shopping? Why? If we can do it from our laptop, chat with friends, organize a finland number dataset and even work, all from our computers. This is why it is common for marketing companies to have now turned their efforts towards Internet marketing and of course an important point to win is the place where it all begins; email.
Email, our personal email, is that dream space that every marketer yearns to gain, it's like gaining 5 minutes of our undivided attention from a salesperson, or even better, having the customer exposed and ready to buy; but, are our email campaigns really effective? How can we ensure that they don't end up in the spam box or that they are deleted the second they are opened? On the marketingdirecto website we were able to find four useful tips that should definitely be taken into account when thinking about advertising through email.
The first point is personalization ; none of us have similar tastes, in fact, not even family members share tastes. Therefore, it is very important to know what the real interests of our clients are, this is where social networks come into play, and they are a great tool that was not available in the past; through them we can get to know the tastes and preferences of the client and create a less general advertisement that covers the points that the client is needing. Let us remember that not even we ourselves take half a minute to read what we consider “pure propaganda”.
The second tip is put into practice once you have gained the customer's attention and interest and consists of getting them to take action . At this point, it is important to only include the steps that are strictly necessary to make a purchase or obtain more information from the company. Here, it is important to mention the compatibility of our website with mobile devices and smartphones.
Don't forget that it is also very easy to fall into the typical trick of the form that follows you wherever you go on the page. Remember that it is important to insist, but only to the right extent. Anything beyond this is annoying and will most likely achieve the opposite of what was originally sought, that is, make the user flee.
Another important factor is the functionality or the possibility of interaction between the user who receives the email and the company that provides it. Being able to access an email to send our questions, to be able to reserve, buy or separate the offer are undoubtedly basic and obligatory functions of any email that tries to obtain a good conversion rate. As already mentioned in the previous point, the role of mobile devices is undoubtedly very important, so I will repeat it again, make sure that your web pages have a mobile interface.
Finally, the most important point and the one that has not changed, creativity . This is the basic pillar of any marketing campaign; we must remember that our email will arrive in the mailbox of our potential clients and will compete not only with other Internet ads but also with what they have already absorbed from the radio, television and of course the streets or comments from acquaintances and friends.
Experts recommend color (without falling into extravagance), good quality images, an appropriate and eye-catching title, the offer of the day and, if it is within the plan, the word “free” or “half price.”
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