Threads Updates Marketers Need to Know

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Did you miss the latest changes to Threads? Wondering which new features are important to marketers?

In this article, we explore changes from Threads that matter to marketers.

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This article was co-created by Peg Fitzpatrick, Jerry Potter, and Lisa D. Jenkins. For more about Peg, scroll to Other Notes From This Episode at the end of this article.
#1: About Threads
Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days.

The app is currently available in United States, the United Kingdom, Australia, New Zealand, Canada, and Japan but rolling the app out to users in the EU could take months due to requirements of the EU Digital peru mobile numbers list Markets Act (DMA)

The team developing Threads is working toward making the app “compatible with the open, interoperable social networks that we believe can shape the future of the internet.”

#2: Threads Content
Posts on Threads can use up to 500 characters and include links, images, and videos up to five minutes long.

Our Take: It’s early days for Threads and that means we’re all just trying to figure out what works on the platform. The experience is certainly reminiscent of Twitter but finding what you’re looking for with regard to content and identifying trends can be challenging because there are no hashtags and you can’t search for words or phrases; search is limited to finding people. Businesses and people are cautiously exploring what works and most Threads posts lean toward text-only. Peg Fitzpatrick cautioned brands about repurposing content, noting that she’s not seen a single repurposed TikTok video in her feed. If your brand wants to repurpose content, she suggests choosing and rewriting your best performing tweets.