When you hit Publish on a LinkedIn post, your content doesn't get shown to just anyone. The LinkedIn algorithm has a specific way to test its performance and potential reach.
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In the first 60-90 minutes after posting, LinkedIn tests your new post with namibia mobile numbers listthe closest members of your network or about 7% of your total following. These are the people who reliably read and respond to your best content.
If those core users react well to your post, then the algorithm will give it further reach. If they don't seem interested in the post, then its reach will start to fall.
Negative Engagement Signals
The silent community on LinkedIn doesn't send many positive signals. Dwell time and clicking See More are some of the only active ways that the algorithm can detect their behavior.
However, LinkedIn also uses negative engagement signals to round out its data. These are signals that people are choosing to ignore or navigate away from your content such as pausing a video, unfollowing you, or removing themselves from a tagged post.
Negative signals can also include signs that you're using an engagement pod or engagement network. You're probably familiar with engagement pods from Instagram and other social networks. They’re groups of people who agree to like and make short comments on each other's posts. However, the LinkedIn algorithm is smart enough to spot this kind of artificial activity and use it as a signal to downgrade your content in the feed.
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