Content is the lifeblood of your lead generation

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If you want to try out both for free, check out lead scoring on Salespanel. 8. Optimize your site for mobile traffic Did you know that 80% of B2B buyers use mobile at work? And more than 60 percent of these buyers report that mobile plays a critical role in their purchases.


With a result like that, it’s clear that mobile optimization is venezuela whatsapp list important for businesses that plan to generate qualified leads. To make your site mobile-friendly, start by ensuring your site is simple, clear and easy to navigate. Limit the number of pop-ups and optimize lead capture forms to be as user-friendly as possible.


9. Use content marketing strategy. B2B buyers consume up to 13 content pieces before making a purchase. This shows that as buyers become more in control of the buying journey, content marketing provides an opportunity to answer your buyer’s questions and offer solutions to their problems.