Another question is whether the very fact that Google is the place we go to when:

[sumaiyakhatun22]

We have some need,
We call it directly,
We enter so-called phrases, which then become keywords,
Means that these systems are simply better? No.

Why?

Because if someone types “LMS price” into Google, is that a potential customer? Not necessarily. Yes, the person who is interested in something like that is probably a bit further down the potential path to purchase than someone who doesn’t even know what LMS means. But maybe someone is just doing research? Or throwing it in as a curiosity?

Another example:

If someone types in "gamification in business", does that mean they're looking for romania rcs data the services of a company that does that? Or maybe they're looking for a book because they want to read about it? And there's a good chance that many months will pass before they decide to use services in that area.

So even if we know:

the exact interests of our target group,
perfect keywords,
specific positions in systems such as LinkedIn,
specific people in specific companies that we want to reach with our offer,
this does not mean that targeting and tools alone are enough. I think that anyone who discovers the possibilities of online marketing, paid advertising tools and all that talk about their accuracy, precision, measurement, etc., necessarily gets stuck at this stage. And if they want to move forward, they need to understand that this is not the solution.

This is not a good concept for another reason, because even a perfectly targeted target group must still be convinced of our product or service . Therefore, the second phase of thinking about Internet marketing is the so-called communication phase, or more precisely, creation.