Data Hygiene CRM is your friend

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“Data is the new oil” is a phrase coined by Clive Humby in 2006 that has changed the dynamics of data and its importance in organizational strategy. The phrase demonstrates the power of refined and processed data and the uselessness of untreated data.

Data hygiene is a key step in using CRM to improve sales performance. Let’s take a simple example: a manager uses CRM to find out the past purchases made by a prospective client he is about to cold call. If the data is incorrect, problems will arise:

No number, no call
Data on past purchases is not reflected in the CRM
Contact changed company
Invalid email address
This list goes on…
Here are some tips for maintaining data hygiene in your CRM:

Schedule a timely audit of your CRM data
Ensure that the data entry process is consistent across all teams.
Create a clear list of criteria for CRM data
Segment your data appropriately to make your sales team effective
Train your sales team on data hygiene
Automate data entry into CRM
One of the biggest challenges that managers face is the saudi arabia mobile database proper implementation and maintenance of CRM. The reasons for poor implementation of CRM recommendations can be different. Users may not have proper and detailed training on data recording and maintenance, or the tool may be complex and difficult to use. A simple but reliable solution to ensure data hygiene in the sales department is to connect the CRM auto-fill system from calls .

“How you collect, manage, and use information determines whether you win or lose .” – Bill Gates