The importance of copywriting | SiteMap 10

[ayshakhatun3113]

Today we continue to present you the services that a company can – and often should – use to implement successful and high-return digital strategies. One of these services is, without a doubt, copywriting .

IS A PICTURE WORTH A THOUSAND WORDS?
Sometimes this idea is not understood in the correct way. It is true that visual content creates a more immediate impact and is more easily understood, but be careful, reading takes up the majority of the time we spend on the Internet. Most of the time, it is texts that we rely on to guide potential customers by the hand to a certain point of arrival.

Without optimized texts your website will not be found
Without a good title, your newsletters won't even be opened, let alone read.
Without good copy, your Adwords ads won't convince anyone to click on them.
If you cannot explain to visitors in a concise and clear way twitter data on your website the advantages of choosing your company, it is most likely that your competitors will be the ones to get a new customer.
If the texts accompanying the various stages of an online purchase checkout are confusing, the shopping cart is likely to be abandoned halfway through the process.
Let's stop here, just for lack of time ; because the examples never end and the importance of having good texts extends to many areas of digital marketing intervention.

WHO WRITES THE TEXTS?
That said, it still surprises us that, for example, when they want to create a new website, many clients still contact agencies to hire the design and development but want to take responsibility for the copywriting themselves, with the justification that the agency's human resources do not know the business and, therefore, will not know how to write about it.

Now, the role of copywriters is exactly that , to gather the information considered necessary about the business, the target audience and the objectives to be achieved and to produce texts adapted to the characteristics of online reading and capable of achieving more clicks, more email openings, more contact requests, more closed sales, etc.

But while this attitude on the part of clients is understandable and, in some situations, useful, it is even more surprising that some agencies tacitly acknowledge their inability to produce suitable content by presenting these same clients, by default, with quotes that immediately give them responsibility for producing the texts or that only commit to writing one or two pages, emphasizing that this is a maximum. Are we joking?!

CONSEQUENCES OF HAVING BAD TEXTS
Copy is crucial; bad copy affects the entire digital strategy . You may be doing everything else well, but if the texts are no good – and we’re not even talking about spelling and syntax errors that completely discredit any promise – if the texts are no good, we said, the strategy won’t work. It’s as simple as that.

If you entrust the design to a designer and the development to a developer, does it make sense not to entrust the copy to a copywriter? No matter how well you write or think you write, remember that writing for the Internet has little or nothing to do with the writing you are used to . Why? Because the online reading process is completely different from the traditional one. And also because writing from a commercial perspective requires knowledge of aspects related to consumer psychology (read the article How to create persuasive and effective online copy here ).