Multichannel mailings: what is it, how to set it up and collect data

[moniya12]

Letters showed high returns when email was a popular means of communication. Now the emphasis has shifted to messengers. Businesses should take this into account. But how to set everything up and collect information correctly?



The success of a business directly depends on the effectiveness of interaction between marketers and the target audience. Correctly configured communication allows you to convey information to lebanon consumer email list potential buyers without negativity on their part, promptly inform about discounts and promotions, receive feedback and stimulate repeat purchases.

Previously, marketers used email to distribute information. Now, multichannel mailings that take into account the specifics of each segment of the target audience are more in demand. With their help, you can organize close interaction with cold and warm customers and get a high percentage of conversion with minimal costs.

Let's figure out why hybrid mailings are needed, how to organize them, and what benefits they bring to business.