An agency that has already collaborated with tech players and produced white papers and infographics on topics that interest young innovative companies will have a good chance of understanding your challenges. Assess the team's internal skills Content marketing calls upon a variety of skills: editorial strategy, writing, graphic design, video, SEO, etc. Check that the agency has the necessary talent in-house to produce the content formats you need. Analyze the distribution of profiles between SEO experts, creatives, project managers, consultants, etc.
A complete and experienced team will be better able romania telemarketing data to understand your challenges and support you on all aspects of your content strategy. Don't hesitate to meet the teams to see if there is a good connection. Let's say you need a lot of videos to animate your social networks. that has in-house motion designers and YouTube and social media specialists to obtain quality renderings. Collaborate effectively with your agency Define a precise production workflow To ensure your collaboration is effective, define a clear production workflow with well-established roles and responsibilities.
Who writes the brief? Who writes and produces the content? How many validation rounds will there be? What is the feedback process? The ideal is to opt for an agile methodology with regular production sprints to maintain a sustained publication rate. Your agency must be able to manage this workflow from A to Z and mobilize the right stakeholders at the right time. Let's say you need to publish a new white paper every month. You will need to plan the strategic thinking stages in advance, define a differentiating angle, write, design the layout, schedule the distribution, etc.
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