Once the event is over, it's time to start reviewing lead performance. Analyzing event performance will help you understand what's working and what isn't. You can use this data to refine your marketing automation strategy for future events.
Creating a dashboard in HubSpot Sales Hub can help you quickly list of aruba consumer email see how your sales team is doing with their follow-up. You can also use the Deals tool to measure which leads are being worked on, what stage they're in, and if there have been any closed-won deals attributed to the event. Some items you may want to consider include the following:
Number of leads generated
Qualifying criteria for leads
Types of follow-up sequences used
Sales rep performance
You'll also want to review the activity by the following cadence:
> One week after the event
> 30 days after the event
> 60 days after the event
> 90 days after the event
Setting up an event marketing dashboard to track the lead performance of new contacts created from events is the first step to analyzing if your event marketing strategy is successful. Before each, set goals based on the type of event, your investment, and the number of attendees.
- Board index
- All times are UTC
- Delete cookies
- Contact us