With over 4.7 billion internet users worldwide, the digital space has botim database become an essential marketplace, and businesses can no longer afford to overlook their online presence. As a result, integrating SEO into the fabric of digital business models has become a necessity. Unlike traditional marketing strategies that often rely on outbound efforts like TV ads or cold calls, SEO allows businesses to attract customers who are actively searching for relevant products or services. SEO-driven digital models go beyond simple website optimization.

They integrate SEO with every aspect of a business’s online presence, including content creation, user experience (UX), social media strategy, and even product development. These models ensure that businesses are not just ranking for keywords but also creating experiences that resonate with their target audience, building trust, and fostering long-term relationships. The Role of SEO in Customer Journey Mapping SEO is a crucial element in the customer journey, which today begins well before a person even interacts with a business.