More and more Internet users expect companies to have the ability to offer immediate conversations through online chats, bots, Facebook Messenger list of belarus consumer email or WhatsApp. Conversational marketing is therefore considered to be the future for companies, however, it is already a reality . Currently, there are many companies that are implementing it as a complement within their marketing strategy, to achieve objectives. However, some companies make the mistake of implementing it as a separate channel, isolated from the rest, which does not allow offering a homogeneous experience to the user. Conversational marketing will always be more effective when it is integrated with the entire marketing strategy, and your entire company, offering omnichannel communication .
Conversational marketing
To better understand it, it is important to define it: conversational marketing consists of maintaining a closer relationship with your future clients through personalized human conversations or, alternatively, through an intelligent chatbot.
There are different applications that can be used for this type of conversations, among which we can find:
· Live chat
It is a web-based service that allows customers to communicate, in real time, with someone from the company whose website they are visiting. In other words, it has the ability to provide the practical answers that customers are looking for, increasing their confidence while shopping and improving their overall experience.
· Chatbots
It is an artificial intelligence software designed to perform a series of tasks independently and without the help of a human, being available 24 hours a day, 7 days a week, to resolve basic and previously established queries instantly.
· Messenger sessions
According to Facebook , over 1.3 billion people use the Messenger app , and 70% of the platform’s users say that the ability to send a direct message to a business helps them feel “greater trust in brands.”
Facebook Messenger is a messaging app that allows for instant communication between two users.
It is a cutting-edge chat application for mobile phones. It is used to send text and multimedia messages between users.
Use the applications described above to resolve doubts, make a sale or offer technical support. The personalized experience will give you added value that other companies may not offer to customers.
Characteristics of conversational marketing
conversational marketing_interiusSource: Cliengo
Personalization
Personalized responses that allow them to connect with the consumer, improving the customer experience.
Real time
Virtual instruments, such as chatbots, voice interfaces, among others, have the quality of being able to respond to any consumer request in real time, 24 hours a day.
Staff or scale
Without a doubt, a face-to-face conversation will always be the best means of conversion to achieve business and close deals. The only problem is that it is not scalable, and on the other hand, chatbots are, in real time.
- Generates high-quality contacts
- Gives a personal touch to the sales campaign
- Creates a more human and personalized experience
Better conversion rate
Conversational marketing is a way to encourage visitors to leave their information, which can then be followed up with via phone call or email. If the visitor is not ready to make a purchase at the moment, that does not rule out the possibility in the future, so it is important to retain their data, to continue feeding them valuable information until they are ready.
User expectations
Every interaction with a lead (sales opportunity) is an opportunity for them to share their opinions and for you as a company to improve your communication and customer service processes.
4 tips to sell more with conversational marketing
With conversational marketing you can improve your sales process, build lasting relationships with your customers and, above all, sell more.
1. Unify your marketing strategy
Depending on your company's objective, complement your strategy with the use of instant messaging, since its function is to speed up the conversation process with users.
2. Use chatbots to provide information to your customers
Through chatbots , your customer could receive information about your products and/or services, resolve their queries at any time of the day, and even place orders (for example, Taco Bell ).
Its main objective is to help the user move forward quickly and easily in their purchasing process through complementary content.
