Many cold outreach tools now offer options like cold calling, SMS marketing, and others so you can manage all your engagement efforts in one place. Just think about which additional channels you need from the get-go, and you’ll likely find software that offers the right mix for your strategy.
AI assistance
Gartner predicts that by 2028, 60% of B2B sales work will be done through generative AI, so chances are, many of your competitors are already using or planning to implement AI to streamline their sales processes. You can stay ahead by choosing software with AI-powered features that speed up your outreach.
Most cold emailing platforms have already implemented AI Chinese Overseas Africa Phone Number Data assistance tools like AI-powered email and subject line writing, analytics, or send time optimization. We made sure our list included tools powered by these helpful features.
11 Best cold email software compared
Discover 11 best cold email platforms, each with unique features to support a range of business goals — from startups to large sales teams.
Cold email software AI assistance Multi-channel engagement Free plan Paid plan
Brevo
AI-powered email writing,
Email, Phone, SMS, WhatsApp campaigns, Web and mobile push
Up to 300 emails/day
From $9/month
Woodpecker No No 7-day free trial From $29/month
Lemlist Email writing, Sequence generator, Conversation analysis Email, LinkedIn, Phone Only for finding and verifying emails From $32/user/month
Mailshake Email writing, AI-assisted A/B testing Email, LinkedIn, Phone No From $29/month
Snov.io Email writing Email, LinkedIn Up to 100 email recipients From $39/month
Instantly Email personalization SMS and calling are supported within Instantly CRM at $97/month 14-day free trial From $37/month
Close Email writing, Close GPT, Lead summaries, Call assistance Email, SMS, Phone 14-day free trial From $59/user/month
Artisan Lead discovery, Email personalization, Deliverability optimization Email, LinkedIn No Custom pricing
HubSpot Email writing Depends on the package Basic CRM and marketing tools From $20/user/month
Hunter Campaigns No No Up to 500 recipients From $49/month
Saleshandy No No 7-day free trial From $36/month
1. Brevo
Interface of Brevo, a cold email software
Brevo is a robust sales and marketing automation suite with excellent deliverability tools for cold email outreach.
If you’re seeking a platform to manage cold email campaigns with the potential for ongoing lead nurturing, Brevo is a great choice. It includes reputation and list management features to help ensure your emails reach inboxes, a built-in CRM to organize and segment contacts, and multi-channel engagement tools to support lead and customer relationships throughout their journey with your brand.
Complete with marketing tools like lead capture forms and landing pages, Brevo is a perfect choice for those who need a turnkey lead generation and outreach solution. And if all you need is cold email sending, Brevo’s bulk email service will perfectly fit your needs.
Send time optimization, Conversation summaries
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