In this guide, we take a deep dive into why developers and designers are key players in knocking WordPress SEO out of the park. And yes, this goes beyond just creating visually stunning sites.
Let's go inside.
Technical SEO
SEO is a broad umbrella term. So, let’s break it down into each component, starting with the technical aspects.
Website Speed and Performance
If your eCommerce WordPress website fails to load on time, visitors will likely get frustrated and leave. They will likely never return to your eCommerce website again. Scary, right? Here’s what you can do:
Run performance tests to analyze your website speed with tools like Website Grader or Google'sPagespeed Insightsvehicle
Compress your image size with an image compression tool like TinyPNG
Reduce CSS and Javascript file sizes
Mobile Optimization
Most users (about three-quarters of Americans) use their mobile oman telegram users mobile phone number list phones to access information for online shopping.
Nearly three-quarters of Americans report purchasing something online using a smartphone, but the rate is even higher among adults under 50.
(Image Source)
So you need to create oneengaging mobile experiencefor them. Here's how:
Apply lazy loading script to your images and videos
Use WP Rocket plugin to implement mobile caching
Optimize images differently for mobile and desktop
Use a responsive WordPress theme
Schema Markup and Structured Data
When you implement schema markup, it improves the way search engines understand and present your content.
When search engines can understand your website, you have a better chance of appearing at the top of search engine results pages (SERPs).
An eCommerce WordPress website should have the following structured data markup:
Organizational chart: Provides information about your company; company name, logo, address, phone number and social media profiles
Website schema: Allows users to search for the product directly on the SERP
Content breadcrumb list: Provides information about the site architecture to search engines and potential customers.
Item listing: Showcases all your products without violating Google's guidelines
Product schema: Allows you to add unique product attributes to your product listings so they appear as rich results on the SERP. These attributes include price, reviews, ratings, offers, product descriptions, awards, etc.
Visually rich presentation of products for sale
(Image Source)
On-Page SEO
Leaving aside the technical details, let's review the SEO strategies you should implement on every web page.
Keyword Research and Optimization
Keyword research is the heart and soul of SEO. These keywords match the search intent of your potential visitors.
To conduct keyword research, determine your target audience's keyword intent by analyzing tools like Google's Autocomplete or People section.
Screenshot of a Google search for red basketball shoes
Screenshot provided by the author
From there, create a short list of keywords that fit your product offering, then use tools like Ahrefs and Semrush to determine:
Search relevance
Keyword difficulty
Search volume
Search purpose
To cut through the noise, search for long-tail keywords like “red basketball shoes women” and “red basketball shoes.” These keywords have lower monthly search volume but less competition (lower keyword difficulty).
If you can find a keyword with a high monthly search volume and low keyword difficulty, you've found a gold mine.
Once you have created the keyword list, identify the primary keyword for each page and add it to the following items:
Product Description
Meta description
Title
Title
Content Strategies
If there is oneright content strategyon-site (by consistently publishing high-quality content), will drive more organic traffic to your website.
This leads to more website visitors, increases brand awareness, and boosts sales. Without content, it’s extremely difficult for consumers to find your brand—especially as online competition increases.
Here is someContent marketingStrategies you can use to increase your brand awareness:
Write engaging product descriptions
Take advantage of influencer marketing
Create an affiliate program
Write long-form content
Create videos showing how products work, their features and benefits
Need more inspiration? Check out how CoinLedger created a comprehensive reportcrypto tax guidecovers all questions related to the subject.
Example of long-form content to drive traffic to your website
Why it works so well: It matches the search intent of the target audience, so people who type in a question about crypto taxes into Google will be able to find answers to all their questions without having to go to another site.
Not only does this help build brand awareness for CoinLedger, but it also improves time on page, signaling to Google that this is a trustworthy website. In turn, this helps the article rise to the top of the SERPs.
TL;DR: Write evergreen content that will capture the attention of consumers and drive organic traffic to your website for years to come.
