Description of product or service

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Look at 5-6 landing pages on your topic. If you have a product that is not on the market, study the closest sites on the topic. Write down what you liked about them and what seemed unnecessary. Think about what features can be transformed and included in the technical specifications.

At the same time, it is not necessary to make a countdown timer, even if all representatives of the niche have one. Perhaps, in fact, this only repels visitors. Alas, it will not be possible to check the conversion of each resource without access to analytics. All that remains is to put forward hypotheses based on the data obtained.

Important!
Don't neglect competitor analysis. Include the best ones in your colombia telegram opinion in the specification as an example. Comment on what you liked about them and how you see it on your site.
Banner
To help developers better understand your product, tell them about it. Attach all open documents: instructions for use, descriptions in a foreign language (if the product is imported). If you are selling a ticket to an event or course, be sure to attach a schedule, lesson plan, and other materials to the technical specifications.

In addition, when writing the landing page text, the copywriter will also rely on this data.

Landing Page Structure
A very important point. Any site has a structure. It includes a list of page names, and in the case of a landing page – blocks or screens. It is located in the form of a menu for quick navigation on the page.

A typical example of a landing page structure:

About the product
Advantages
Who is it suitable for?
How to order
Reviews
The names of the blocks need to be adapted to your product or service, and also fit into the overall style of the landing page. There are both serious conservative and humorous landing pages. Everything depends on the business theme and the audience to which the offer is addressed.